Watts Working
Building a Better Energy Management Firm: World Energy Ramps up on Energy Efficiency (Part 2 of 2)
Phil Adams | October 27, 2011 at 9:58 am
In my last post, I discussed our acquisition of energy-efficiency firm NES and the important role energy efficiency plays in our Seven Levers approach and in World Energy’s overall evolution. We also discussed why we are changing – namely to address the growing challenges energy managers face as the number of new issues and programs they have to navigate increases.
Compounding their problem is the proliferation of point-solution vendors who are acting in their own interest. A demand response firm thrives on maximizing what the customer can curtail, not lowering customer demand charges or making them more efficient. A performance contractor has an easier time justifying their projects when the price of energy is high, and has little incentive to get their client the lowest price.
We believe that our history of running transparent pricing events has earned us a reputation for being accountable for our customer’s best interest. We consistently deliver outstanding results along with expert service, and in the process elevate the profile of our clients within their organizations. We believe this track record has earned us a credible seat at the table when customers are looking for a trusted partner to manage a large portion, if not their entire portfolio, of energy needs.
For those old enough to remember, back in the early 90s there were three leaders in office productivity software – Lotus 123, Word Perfect, Harvard Graphics. They each had over 70% market share, but were blown away by Microsoft Office (Excel, Word and Powerpoint) when interoperability became important. We believe we are at a similar crossroads in energy management, where customers are looking for one vendor to provide a spectrum of services, and further believe, we are ideally positioned to fill that need.
I totally agree. It is increasingly diffcult for companies with a core product or who are in the performance contracting business to be “neutral” on behalf of a client without “pushing” an energy program manager to cross sell higher margin products or turnkey services. I see a defined need to apply the priciples of customer advocacy in finding the right supplier(s) with the expertise to deliver the components towards an overall energy strategy. Your organization is on the right track in establishing this priciple.