The Situation

• Our customer’s incumbent supplier tried to dissuade them from taking electricity business out to competitive auction.

World Energy Action

• World Energy prepared customer well, so incumbent’s protest did not come as a surprise. Customer insisted incumbent bid through auction or not at all.

Result

• A highly-liquid event that delivered major savings and included the purchase of green energy.
• Disgruntled incumbent bid lower than its own “best price” paper bid, but still lost, saying of World Energy’s process: “I couldn’t go to Starbucks on these margins.”